BIG4's brand is centred around four key values:
Locations
The best of our cities, towns, beaches, mountains, and outback. With locations all over the country get out and experience all Australia has to offer.
Quality
That you can rely on, no matter where your travels take you. BIG4 parks have the best staff, services, and facilities to make sure you have the best break – every time.
Fun
However you define it. A lazy deckchair, a waterslide with the kids, a glass of wine around the camp kitchen, or home base for full-on activity and adventure. Whatever you’re looking for – you’ll find it at BIG4.
Connecting
With family and friends – old and new. A break is about creating experiences now that become memories for the future.
More about the BIG4 brand
Australia's leading holiday park brand with a network of 130 great parks and resorts
Prompted Awareness (% of Population)
The No.1 Holiday Park Brand in Australia for Awareness among Holiday Park guests
BIG4 parks consistently claim top honours in state and national tourism awards