There’s no doubt innovation is an attitude to life, but at BIG4 it’ s also a system that creates an environment where new ideas are fostered and made into reality. From there we measure, adapt, discuss and innovate all over again.

BIG4’s innovation program works across a number of areas to inspire and support involvement, recognise and champion innovators and lead and implement change on the ground.


It’s what put us ahead at the beginning,
and it’s what put’s us ahead now.

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INNOVATION IN PEOPLE

  • A proven and practical customised leadership program

  • Learning that is tailored to the needs of individuals and individual businesses.

  • Fostering a network of volunteer innovation champions

  • Financial support via our innovation fund for our members experiment, explore and implement

  • Recognising people through our awards program

  • Maintaining a culture that champions ideas and people

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INNOVATION THROUGH A WIDER VIEW

  • Working with TOP 10 Holiday Parks NZ

  • Understanding and visiting leading camping and holiday park businesses in Europe and KOA- Kamp Grounds of America

  • Running international study tours

  • Maintaining an exchange of learning with innovators, networks and communities

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FINANCIAL SUPPORT FOR INNOVATION

Established in 2017, The BIG4 Innovation Fund was created to inspire, support and
share innovation within our BIG4 network. In particular it’s goals are to:

  • Inspire and ease the way for parks to explore

  • Provide financial support to implement and test the best innovation ideas

  • Spread good ideas and apply lessons learnt

  • Back the bold leaders of our industry

  • Celebrate people who are doing things differently.

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INNOVATION IN OUR CORE BUSINESS

  • Revenue management

  • Real time reporting and benchmarking

  • Risk Management

  • Product/service development

  • Superior, customer-driven products and services

  • Increased revenue and profitability

  • Faster reaction to market and technology changes