BIG4 is a cooperative owned by our park owners and operated solely for their benefit. Our park owners have the chance to influence the direction of the group and we don’t own or operate any parks ourselves.
We have no hidden agendas and can take a laser focus to achieving our simple ambition…
to make your park as successful as it possible can be!
42 Years
Back in 1979, four independent caravan park owners got together to form BIG4 with a shared vision of where the industry could go, and with a belief in innovation and a culture of excellence. Those values continue today.
BIG4.com.au
$80M of bookings and growing rapidly* (*ref FY22)
8,200,000 engaged sessions on big4.com.au from over 6.6m unique visitors* (*ref FY22)
Higher ADR & ABV than industry
Lower cancellation rate
BIG4 Brand Fame
No1. Brand for unprompted & prompted recall
5 times higher for unprompted than nearest competitor
44 years of GOING BIG
Our Perks+ Members
275,000 loyal Perks+ Members* (*ref FY22)
$134M bookings* (*ref FY22)
307,000 Perks Members * (*ref FY22)
Additional revenue stream from selling memberships
Marketing Cooperative
An expert team of Marketers promoting YOUR park
We work directly with you to grow your park and help it to be the best it can be
Our park owners play an active role in developing the policies and direction of our group
Access to 22K FB and 63K Insta followers* (*ref FY22)
Massive bi-yearly campaigns that sell over $1.2M of bookings for our parks
How we make it happen
BIG4 has a range of strengths which allow us to give our park owners the best chance of success.
We have 250K+ BIG4 Holiday Perks members who will love to visit your park
Business Development Support
You will be supported by an experienced dedicated team of professionals and proven systems and processes to help you realise your goals and grow your business. Further, you’ll have access to a well-resourced and experienced National Support Office to grow your business.
In addition to sales and brand, we also provide extensive business development support including:
Strategic sales assistance and advice
Industry leading promotions and offers
Customer, industry and trend research and insights
Performance benchmarking
Industry best practices and innovation
Leading-edge technology
Activity across multiple channels – digital and offline
Digital sales tools such as EDMs, SEO, banners and remarketing