The BIG4 nutrients are delivered by our Business Development team
and an experienced National Support Office management team
to help grow your business.
The core of our business development support includes the following
Assistance in identifying insights
and growth opportunities within your park.
Dedicated park business development managers who work with you on an ongoing one to one basis.
Group buying opportunities to lower your costs.
Support from fellow BIG4 park owners through relationship building and networking.
It is the quality of our marketing that works to build your business as a BIG4 member
CUSTOMER/ INDUSTRY/ TREND RESEARCH
Running a holiday park can be full-on. Being part of the BIG4 Holiday Park Network gives you the brand strength, support, training and tools that allow you to get the most out of your business. Whether you are a Classic, Holiday or Premier Park, we’ll help you to succeed.
STRATEGY
Our marketing strategy is multi-layered and multi-channel and works at national, state and regional levels right down to leveraging the unique appeal of your park.
CAMPAIGNS TO DRIVE WEB TRAFFIC
Our specialist in-house marketing team works year round to drive traffic to BIG4.com.au so you can benefit from a greater margin from every booking
MARKETING PARTNERS
We retain the services of talented creative and media partners to ensure our communications cut through, build our brand and generate enquiries for your business.