From humble beginnings to Australia-wide coverage, our story is truly inspiring.
We begin the story in 1979, a time when football was an early Saturday afternoon tradition and Prisoner was only just beginning to captivate Australian television audiences. Four caravan park owners from the Victorian city of Ballarat met for dinner, unified in a belief that ‘the whole is greater than the sum of its parks’.
These four owners and their families lived and breathed caravanning and camping and shared a common vision. Their aim was to create parks that were not just somewhere to rest a weary head but a place that defined the holiday experience.
The passionate Ballarat quartet wanted its parks to capture the essence of the ‘true blue’ Aussie holiday: celebrating the great outdoors, cricket on the beach, making friends around the barbie, nights spent gazing at a galaxy of stars, and so much more.
And the group agreed that its objective could only be achieved by delivering first-rate accommodation, facilities, and service.
What followed was a huge dose of perseverance, dedication, determination, and hard work that helped to establish our leading brand.
Today, BIG4 Holiday Parks upholds the vision and values that were discussed around the dinner table all those years ago. We have an unwavering commitment to provide each and every guest with excellent customer service, quality accommodation and park facilities, and delivery of a unique and memorable holiday experience.
Regardless of whether a park is overlooking a glittering stretch of coastline or providing a welcoming oasis in the Australian outback, visitors can expect to receive the same high level of service and quality synonymous with our name.
With 130 parks dotted all across our vast land, the BIG4 footprint is far-reaching. Whether planted in iconic holiday destinations or located in spots that earn the best-kept secret tag, our brand is front and centre in the thoughts of Australian travellers.
While our values have remained the same, our accommodation and facilities have progressed immensely. We are a world away from the basic accommodation and simplistic amenity blocks circa the 1970s. Sure, visitors can still pitch a tent or pull up in their caravan or motorhome. However, we also allow for greater indulgence with our self-contained cabins and safari-style tents for the ‘glampers’ out there.
These days, reduced mobility cabins and other amenities are a staple of most parks, while inflatable trampolines, indoor play centres, and water playgrounds are among the many tangible features that demonstrate our immense progression. More recently, select BIG4 parks throughout Australia welcome dogs.
All this helps in our desire to be the most recognised brand in the holiday park industry, with a reputation for high standards, a BIG range of facilities, and a friendly atmosphere. We’re still building our community that started with those four families in Ballarat, and we welcome you to join the team.